New image reflects acknowledged leadership status

New image reflects acknowledged leadership status
Negri Bossi’s investment plan - aimed at aligning its communications strategy with the sound credibility acquired at both national and international level - continues with the new website

A leading company deserves a leading website. And it was that conviction that led Negri Bossi – a Sacmi Group company specialised in the design, production, assembly and marketing of thermoplastic injection moulding machines – to give its image a revamp.

A new phase that aims to align the status and credibility of the company – as successful abroad as it is in Italy – with an equally successful communications strategy.

In keeping with this modern approach to communications, the new website follows the dictates of so-called “infotainment”, that is, a blend of information and entertainment. Products and services are presented in an inventive way - providing technical information and illustrating the benefits of every machine range made by this Sacmi Group company- so as to illustrate, dynamically and interactively, the design features of each product.

Each website area is organised according to the rules of accessibility and user-friendliness, which implies clear organisation of content right from the site’s design stage – organisation of the various areas, a clear theme-based structure, cutting-edge graphics and animation – to provide information that is exhaustive, appealing and also offers immediate understanding of technical content and corporate mission. Finally, the content is updated almost daily, thus ensuring the site acts as an efficient new product promotion tool.

The website, of course, merely represents the apex of a wider, more complex communications strategy that Negri Bossi began implementing in 2007, first via an international communications campaign and then with the creation of new catalogues to provide in-depth illustration of the entire product range. Without, of course, forgetting our stands at key international trade fairs: a must for a company that generates more than half its sales on foreign markets.

http://www.negribossi.com

Exhibitor Data Sheet