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PLA bottles soon to be released in Italy
01/09/2008
onti Di Vinadio is getting ready to launch 50 million half-liter "biobottles" made from the polylactic acid Ingeo by Natureworks. One-and-a-half liter bottles are also forecast.
This fall, the Italian spring-water bottling company, Fonti di Vinadio, will introduce a new biodegradable bottles made from polylactic acid (PLA) Ingeo manufactured by the American company Natureworks LCC. Ingeo has already been used for manufacturing bottles in Ireland and Canada. It is a material obtained from renewable sources that complies with the European standard UNI EN 13432 for the compostability of packaging.
Alberto Bertone, CEO and President of Fonti di Vinadio, is finishing the last details of the agreement with the large distributor for the sale of the new bottles, which the company also intends to sell abroad.
The company`s strategy, given the controversy about the introduction of bioplastics in the packaging collection and recycling chain, is marked by caution. Initially, a limited number of the new "biobottles" (that is what the company has chosen to call them) will be introduced, about 50 million half-liter bottles during the first 12 months. The bottles will be distinguished from those in PET both by their label and by color, which will be green (photo). Furthermore, distribution will be limited to a specific geographic area. This will allow the company to monitor the impact of the new product on the market and the reactions of the consumers.
After the initial experimental phase, Fonti di Vinadio expects to put a "much larger number of bottles on the shelves. The volume will essentially depend on the market`s reaction during the launch phase - explained Bertone.
Bertone stated that the company is ready to launch a 1.5 liter bottle on the market (500,000 test bottles have already been produced) following a long period fine-tuning the preform and bottle blow molding processes, which allowed them to successfully resolve the structural difficulties they had due to the lower mechanical resistance of the biopolymer. They have been so successful in this that today the half-liter "biobottles" - states the company - has performance similar to that of the standard PET packaging.
In terms of production, the company has subcontracted the preform molding (while keeping complete control of the raw material supply and its quality) while it has installed two new complete bottling lines for the bottles, 0.5 and 1.5 liters respectively, both made by Krones.
According to the President of Fonti di Vinadio, currently the "biobottle" costs 2 to 3 times that of a conventional PET bottle (pricing policy for sale has not yet been defined) in terms of both the higher raw material cost and the overall cost of production, logistics, and distribution due to small-scale production. Bertone is certain that they when they shift to large volume production, this gap will be reduced significantly.
The issue of recovery and recycling of the packaging at end-of-product-life is still open. Bertone believes that the introduction of the new PLA bottles will not have a negative impact on the recycling chain. "There are systems to separate bottles based on material and, as happened when the switch to PET occurred, the supply chain will know how to manage the introduction of a new material." The limited number of PLA bottles that will enter the Italian market - 50 million in a market of 5 billion - should not cause any problems of "contamination" in PET recycling plants.
Given the product's shelf life, less than that of PET bottles, Bertone stated that this limit will become the product's strong point, as consumers will buy "fresher" water.
The policy of the company located in Piedmont remains focused on the environmental aspects of the project.
- If we consider 50 million biobottles weighing 27 grams each, compared to the same quantity of PET bottles, we will save 13,600 barrels of crude oil, or the same amount of energy it takes to supply electricity to 40,000 people for an entire month - commented Alberto Bertone. - In Vinadio we are able to produce 50 million bottles per week. And Italy disposes of 5 billion bottles per year.
The plant in Vinadio is able to produce about 310,000 bottles per hour, or 7.5 million per day. In 2007, the company sold 650 million bottles of mineral water for a turnover of about € 150 million.
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( Source: Plastics & Packaging )